South Pol

“ The University of Central Florida, where Jordan is a freshman basketball player, has a $1.9 million contract with Adidas that requires all Golden Knight athletes to wear its shoes and apparel. That includes Jordan, son of Nike icon Michael Jordan.

Marcus Jordan needs to get with the Central Florida and wear Adidas, not Nike — chicagotribune.com

Forget the controversy over Jordan.  The shocking part of the story is that Adidas is paying $1.9 million to the University of Central Florida so that the team will wear Adidas shoes and apparel.  This isn’t UCLA, or Duke, or Indiana.  This isn’t the University of Florida.  It’s the University of Central Florida.

There is an insane amount of money available in the shoe industry.

(via jeffmiller)

And an insane amount of money available to NCAA programs on the backs of talented kids who don’t get paid.

CBS pays the NCAA $545 billion to broadcast their basketball games. Per year. And let’s not even start on football…